First Session
The first most important concept that I´ve learned is Search Engine Optimization (SEO), which is the process of making a website showing in the search engine by using keywords. The higher number of visitors a website receives, the higher rank it will get in the searching list. SEO is used in Internet marketing. It examines how search engines work, the keywords that users type into search engines and what users search for the most. I think this concept is important because it helps the users to optimize their websites, improve the ranking in the search engine, get more visitors and higher rank on the search engine. Does anyone of you readers have experience within how to use SEO prior to this course? Would you mind sharing your knowledge?
The second most important concept is the 4 P´s of marketing; product, price, place, and promotion. First all, this tool helps marketers to determine the customer’s need for a product and how to develop it based on their needs. Putting the right value on the products that customers are willing to pay for is the other factor of the 4 P´s; Price. Third P is putting products in a place where it is most convenient for customers to access. Last one is how to promote your product in the best way to attract as many customers as possible. By using this tool, marketers can design an effective marketing plan where they can meet the customer´s expectations and be competitive in the market place. In my opinion, this concept is very important. In order to succeed in today´s competitive market you need to have the right strategy and right marketing plan for your business and using the 4p´s of marketing as a tool can help you through this process of planning.
What I can add to my skillset is the practice of blogging. I found this impossible two weeks ago but I can now state that I have a blog AND know how to use it. What I hope to learn after next session is more advanced ways of blogging and perhaps also how to add advertisement on it and how to control it.
I have after this first session learned the basics of search engines. Despite this, I am still not fully understanding how these work more than just basic knowledge and feel that I need to learn a lot more about this. All the terms such as keywords, spiders, matches, PPC and more are all still fuzzy to me. However, I am sure that this will change over the weeks and I have still gained a lot more knowledge than I had before this course; I only used search engines without knowing the true functions behind them as I know now. If someone reads this post, will you be able to fill in what you think I have missed, did I understand this right? See you in class!
